LEMAN brand-
and designguide
This Brand & Design Guide is for all of us at LEMAN, whether we need to create a customer presentation or posting exiting news.
By following these guidelines, we ensure consistency across our various projects and channels, keeping our brand strong and our messages clear. No matter where people meet us, they will never be in doubt of how we look, how we sound, who we are, and what we stand for.
What are you looking for?
Visual identity
How do we work with our Logo, fonts, colors & graphics.
Tone of Voice
Read more about how we sound here.
Download
Logo
Icons
Media
Brand strategy
Target group
Position
Brand story
Messaging hierarchy
Target group and personas
We shape all of our communication with our three personas in mind.
Communication
This is our communication concept that we use as a guideline in all our communication.
Inspiration
See examples of how we communicate, sounds, look and how we use all the elements of our identity.
Why a brand story is important to us
A BRAND STORY is a powerful way of creating a common focus, bringing together management, people, customers and all other stakeholders.
A brand story is centered around our position in the market, and it explains what LEMAN stands for, and what value is offered, external as well as internal.