Brand Strategy

Position
Brand story
Message hierarchy

The global people-first challenger of logistics.

We are a truly bold and global logistics provider, delivering all the expected services, and then some. Instead of just following the status quo, we always seek new ways of doing things – and no matter what we do, we always put people first.

Global
To us, global means more than operating across boarders:
Our culture is truly modern, open and international.

People-first
This is our true USP, the value which makes us stand out from the competitors. We believe that by putting our people first and taking care of them, they will take care of our customers. We need our customer experience to be the best, and to achieve this, happy people is an indispensable link.

Challenger
We are bold, we seek new ways to do things instead of just following the status
quo, and we are not afraid to speak up.

Logistics
First and last, we are a logistics company, providing all the expected services and then some.

Our brand story

What is the most important thing about our company? What is it that truly defines LEMAN and separates us from the competitors? Is it our history? Our unique solutions? Or the strong partnership between us and our customers? Well, all these things are of great importance. But actually, the backbone of our business is something else.
The people.

Just take a second to think about it: What would we be without them? A name on a plate. An empty warehouse. They are the ones who create the inclusive culture as well as the welcoming customer care. And they are the ones who take care of both the goods and the great results.

To put it another way: By being who they are, doing what they do, they make sure that LEMAN is full of personality and character; a unity of people who believe in something, challenge the standards, and dare to speak up; a more-than-a-company company that knows its priorities – and values people of flesh and blood … way over profit.

While other firms pick their brains to come up with an USP, we don’t have to. It’s right here. And it’s incredibly strong. Because, in a world full of faceless companies with dubious work environments, distant call centers, and chatbots ready to take your order, all we have to do to stand out from the crowd is emphasize our biggest strength and tell the world that we are LEMAN.