Communication

Purpose & payoff
Communication concept

Purpose & pay-off

A PURPOSE is the essence of our brand story, enabling us to explain
our reason to be in just a few words.

The PAYOFF is a word or a sentence that says something essential
about the brand. In our case, the payoff is our purpose
“Proudly driven by people.”

The payoff will be integrated in the communication
in all media across both image and tactical communication.

It can be used in different ways, either integrated with other
elements or as a stand alone element depending on the media.

Proudly driven by people.

As a true people-first company, LEMAN is proud of the people. And on the other hand, the LEMAN people take pride of being the backbone of the company.

The purpose captures the essence of our mindset, stating what all stakeholders can expect from LEMAN’s solutions, services and people.

Use of the payoff in the communication

Social Media

Integrated as a byline in the bottom of the post.

Print ad

Integrated as a byline next to the bodycopy.

Poster

Used as a stand alone element. Right-aligned.

Examples

Communication concept

The concept is the creative backbone of our communication, no matter the message. And it is created around a single word that describes the core of our product.

The word is:

Delivering …

LEMAN is not just another logistics company. Instead of only bringing goods from A to B, we are driven by a bigger purpose, delivering everything from extraordinary service and sustainability to bold internal initiatives and a truly global outlook.

How we use it:

Branding

Delivering new possibilities.

Tactical

Delivering local storage.

Internal